Santa Rosa

Jorge Raul Rivera founded the farm with his brother, Jose Roberto, in 1979. When El Salvador hosted its first Cup of Excellence in 2003, Jorge and Jose finally planted the coffee farm they had originally imagined, taking advantage of this clean slate, and planted Pacamara. They also retained plenty of their forest to provide the necessary shade for coffee trees in the region’s hot and dry climate. Many visitors comment on the unique landscape of this farm as most of the shade come from pines and resembles more a Scandinavian forest than a tropical, Central American coffee farm. In 2013, Santa Rosa placed first in the Cup of Excellence and this achievement gave Jorge the opportunity to start getting international popularity.

Jorge travels a lot due to his work in coffee and for a few years Sasa and Jorge had many mutual friends, but didn’t know each other. They started a relationship through email, until they finally met in 2015, in Seattle. After a few months, Sasa finally visited Jorge in El Salvador and together they had the idea to create an auction to help out the producers of the area connect with international buyers. In 2016, Project Origin organised the first ‘Best of El Salvador’ auction that included the participation of more than 60 producers.

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